Diageo PLC (DGE)
Air-con city ice-cream boy (ACCICB) was the one who inspired me to set up this blog as he's constantly asking me about stocks. Which is strange since he has been investing since like more than a decade ago and I had only bought my 1st stock 1 year ago. Obviously, he was not keen to hear that I'll be sharing my thoughts on a blog and tried to dissuade me by showing me what other bloggers have done on such topics. I told him that I am not going to be writing the way analysts/bloggers do, by breaking down into the financials, the ratios, fair value, PE etc. If people are interested in the financials, there are tons of free analysts reports on the stocks I cover anyway. I am going to do it in Googirl style which is simple, easy to understand and relate and backed by research and common sense. Of course he was going on about me whiling away my time watching romantic Korean dramas and not putting my intelligence to good use. I think he wants me to provide him with research ...